Blizzard's Social Media Presence
When googling Blizzard entertainment you immediately get links to their various social media accounts such as facebook and twitter as well as their youTube account and their official website.
By looking at the two screenshots you can clearly see that blizzard took time in thinking about how to create their social media accounts. It also seems clear that they understood the importance of having a good social media presence given their target audience. Since most of their games are on computers(using the internet) it makes sense that most of their player base uses social media quite frequently.
On their twitter account they do a good job of posting unique content as well as retweeting. They also have a separate customer service twitter handle that responds to requests fairly quickly.
I also think that their facebook page is set up nicely. They are actively posting content specifically for their facebook page as well as replying to comments that community members have made on their posting.
Overall I think Blizzard is doing a solid job with their social media presence!
Nintendo's Social Media Presence
I was pleasantly surprised at Nintendo's social media presence. I thought they might be reluctant to embrace social media but I like their social media pages. They have a good presence on google. As soon as you search you get links to their various social media profiles and their website.
It seems clear that Nintendo has recognized the advantages of having a good social media presence. This is another gaming company that realizes that gamers spend a lot of time on the internet and using social media. Having good social media profiles is probably the best way to reach their customers.
On their Twitter account they are really active. They are posting frequently as well as retweeting every so often. They also are posting content specifically for twitter and not just using twitter to direct people to other sites.
Their facebook page is set up similarly to their twitter which I think is fine because some users might only use one social media platform or the other. They also have good content and are posting regularly. The only problem i have with both of their social media profiles is their lack of interaction with their customers. It seems like their not replying to tweets on twitter or commenting on facebook.
Conclusion
Overall I think that both companies understand the importance of a good social media presence. It seems like they both have put effort into creating their various social media profiles and put work into updating them daily with posts. It seems that Blizzard is doing a better job at interacting with their community then Nintendo but I do believe that both companies are doing a solid job.
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